As visual designer at The Pub, I was tasked with revitalizing the 12-year-old journal's image and creating a cohesive identity to stimulate awareness on campus. I chose to highlight The Pub's more academic character as the only student journal that publishes essays by employing monochrome, serif fonts, and hand-drawn elements. With the intention of avoiding an overly traditional appearance, I brought subtle colors and fluid motion to keep things fresh.